World of Cinema

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Your favourite songs can now be played on your iPhone as ringtones. Though the process is a little complicated its nothing that an average iPhone user cannot master. The best part is that it’s all for free. That’s right, not a penny to pay for it.

Who doesn’t love a favourite tune bringing back memories of school, college, the first date, first love? And the most convenient way to remember that moment or period would be to download the ring tone of a song associated with that time. Of course there could be situations where someone else’s ring tone could bring back memories of the most horrendous situations that one would very strongly want to forget! With the number of cell phone users forever on the rise, it is only to be expected that both these opposing kinds of situations will be faced by most of us. These tunes have a similar effect to the power of an odour or perfume, which, whether good or bad, when I close my eyes brings back vivid pictures of an incident in my life.

I am fascinated by ring tones. I spend an (supposedly) unhealthy amount of time and money listening to and downloading the latest tunes; guess it has something to my being extremely hyperactive as a child. Wonder where all that hyperactivity disappears to when my normal work is involved? I have a circle of friends who are in the same boat as I am and it seems to be getting to be an addiction! Our tastes go all the way from classical western and Indian tunes, operatic compilations to the latest form of pop, rock, metal, hip-hop, ghazals, bollywood hits (and not-so-hits) and even French, African and Latin songs. Aficionados, what?

This is a small article on one of the discoveries of the modern era the ring tone!

The words in the Pepsi advertisement jingle compiled for the Indian audience, literally translating to “the heart wants more” and most everyone’s craze for new and varied ring tones are a perfect match. With the number of cell phone connections sky rocketing in India and the rest of the world, this is one craze that has very little chance of ebbing away. Not that I am one to complain, especially if the tune is one of Kishore Kumar’s evergreen melodies! But I’d draw the line at some of the more bizarre tunes or so called tunes, like a baby crying or the sound of a ‘fart’ that some individuals insist on assaulting our eardrums with.